Travis Hunter is the first athlete signed to TONE 

SET THE TONE 

Hunter’s dual success becoming the NFL’s most electrifying rookie and the face of a cutting edge personal care line marks a shift in what it means to be a superstar today. He’s not just a Jaguar; he’s a generational brand in the making whose story is only just beginning to unfold. 

As Travis Hunter’s star only grows brighter, all eyes are on Jacksonville, on the field, in stores, and across digital media. The next chapter of his career, and his cultural influence, promises to be as bold and boundary breaking as his incredible rookie season. 

As magical as Hunter’s seasons on the field have been, his influence off the field broke new ground in 2025. In July, Hunter became the first athlete ever signed as a brand ambassador to TONE, the new men’s personal care line from AMP, the media juggernaut led by influencer Kai Cenat. The announcement unfolded live on a viral AMP stream, with Hunter donning TONE gear and celebrating with Cenat and the AMP crew. 

This partnership goes far beyond a typical endorsement. TONE, which launched nationally at Target, is aiming squarely at Gen Z and crossover digital culture and Hunter, with his magnetic personality and dynamic play, is the embodiment of this new era.