SET THE TONE!

Set The Tone!

Travis Hunter is the first athlete signed to TONE

Hunter ’s dual success becoming the NFL’s most electrifying rookie and the face of a cutting edge personal care line marks a shift in what it means to be a superstar today. He’s not just a Jaguar; he’s a generational brand in the making whose story is only just beginning to unfold.

As Travis Hunter ’s star only grows brighter, all eyes are on Jacksonville, on the field, in stores, and across digital media. The next chapter of his career, and his cultural influence, promises to be as bold and boundary breaking as his incredible rookie season.

A CULTURAL CROSSOVER THE FACE OF TONE

As magical as Hunter ’s seasons on the field have been, his influence off the field broke new ground in 2025. In July, Hunter became the first athlete ever signed as a brand ambassador to TONE, the new men’s personal care line from AMP, the media juggernaut led by influencer Kai Cenat . The announcement unfolded live on a viral AMP stream, with Hunter donning TONE gear and celebrating with Cenat and the AMP crew.

What TONE Stands For

TONE brings clean, dermatologist-tested personal care products in iconic scents, appealing to those who want both freshness and authenticity. Hunter, already celebrated for his work ethic and charisma, now stands at the intersection of sport, media, and entrepreneurship, solidifying his status as a role model for aspiring athletes and young consumers everywhere.